We Recently Updated Our Privacy Notice
Updates include:
Updated Metrics for Consumer Requests under the California Consumer Privacy Act
Priority Medical Group California Consumer Privacy Act Notice Summary
This California Consumer Privacy Act Notice (“California Notice”) describes how we handle your personal information, the reasons we do so, and the rights you have as a California resident regarding your information. This Notice supplements the PMG Terms, Conditions & Consents
This California Notice uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations.
What Are the Categories of Personal Information Collected?
We may collect or receive (and may have collected or received during the 12-month period prior to the Last Updated date of this California Notice) the categories of personal information listed below. Not all categories will be collected or received for every individual.
Personal identifiers, such as name, telephone number, physical address, email address, national identification numbers, driver’s license numbers, and signatures
Device and online identifiers, keystroke patterns indicative of human or bot website/app usage, mobile and web network activity and related information (such as Mac address, IP address, cookie IDs, browser activity, and other information associated with your browsing history), and social media information
Purchase and transaction history information (such as products or services you have purchased, rented, or returned), health- and safety-related information, product testimonials, travel and vacation information, and competition entries
Communication details (such as the content of emails, text messages, or other communications), call logs, and calendar information where Priority Medical Group is a party to the exchange
Demographic information, such as age (including information about children under the age of 13 with respect to certain purchases and services (e.g., tobacco purchases), gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, family health, number of children, number of cars owned, and software or virtual assets owned
Financial information, such as credit or debit card numbers, financial account numbers, and claims information
Biometric information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints
Location information, such as geolocation information
Audio, visual information, and other sensory information such as photographs and audio and video recordings
Background and criminal information, such as background checks and criminal convictions
Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors, intelligence, and aptitudes
Government-issued identifiers (such as social security, driver’s license, state identification card, or passport number), account log-in and financial information (such as payment card details), and precise geolocation
What Are the Categories of Sources from Which We Collect Your Personal Information?
We may obtain and combine personal information from different sources, as described in the How Do We Collect Information section of the Priority Medical Group Privacy Notice and provided below:
What Are the Purposes for Collecting Personal Information?
We may use your personal information for the purposes described in the How Do We Use Your Personal Information section of the Priority Medical Group Privacy Notice and as provided below:
We use sensitive personal information for each of the purposes described above and to make inferences about customers, which we may use to promote certain products or services.
To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
Sale and Sharing of Personal Information
We may sell or share personal information with third parties for various purposes including cross-context behavioral advertising or sharing among Priority Medical Group-affiliated entities. These kinds of disclosures may be deemed selling or sharing personal information under California law and you have the right to opt out of these disclosures. We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12 months prior to the Last Updated date of this California Notice) the following categories of personal information to the following categories of third parties:
Category of Personal Information Sold or Shared | Category of Third-Party Recipient |
Identifiers | Service providers (such as advertising networks, marketplace sellers, analytics providers, etc.) |
Device Information and Online Activity | Business partners that receive data for their own independent use and not to provide services to a Priority Medical Group entity |
Demographic Information | Business partners that receive data for their own independent use and not to provide services to a Priority Medical Group entity; Service providers that receive data to provide services to a Priority Medical Group entity (e.g., analytics providers, advertising networks, cloud storage providers, etc.) |
Geolocation | Business partners that receive data for their own independent use and not to provide services to a Priority Medical Group entity |
Inferences | Business partners that receive data for their own independent use and not to provide services to a Priority Medical Group entity; Service providers that receive data to provide services to a Priority Medical Group entity (e.g., analytics providers, cloud storage providers, etc.) |
Sale or Share of Personal Information of Consumers under 16 Years of Age
Priority Medical Group does not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age. For more information about treatment of children’s personal information, see the Priority Medical Group Privacy Notice.
Disclosing Personal Information for Business Purposes
During the 12-month period prior to the Last Updated date of this California Notice, we may have disclosed your personal information with certain categories of third parties as described in the Categories of Personal Information We Disclose to Each Type of Third-Party section of the Priority Medical Group Privacy Notice and disclosed below:
How Long Do We Retain Your Personal Information?
We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Priority Medical Group policy. We dispose of the information we collect in accordance with Priority Medical Group’s retention policies and procedures.
What Are Your California Privacy Rights?
If you are a California resident, you can make certain requests regarding your personal information, and we will fulfill each request to the extent required by law. If we are unable to comply with your request in whole or in part, we will notify you with reasons for the denial.
As stated in more detail below, you can request that we:
To exercise any of these privacy rights, call 1-800-Priority Medical Group (1-800-925-6278), press one, and say “Privacy” when prompted. Or follow the instructions below specific to the type of request.
Request to Access My Personal Information
You have the right to request access to the personal information we may have collected about you. To access your personal information, click “Request My Personal Information.”
Requests to access your personal information may be submitted up to two times in a rolling 12-month period. In response, we will return to you the following categories of information, to the extent required by law:
Delete My Personal Information
You have the right to ask that we delete your personal information. Once we receive a request, we will delete the personal information (to the extent required by law) we hold about you as of the date of your request from our records and direct our service providers to do the same. Choosing to delete your personal information may impact your ability to use our websites and online features, including closure of your online account, and limit your use of in-store functions that require your personal information. To delete your personal information, click “Request My Personal Information.”
Stop Selling or Sharing My Personal Information
You have the right to opt-out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising and can request that we stop by clicking “My Privacy Choices” or by using the Global Privacy Control as described below.
Your opt-out request may be processed differently depending on whether you are logged into your account. If you are logged in, your preference will be associated with your account, and the device on which you exercised your choice. When you log in from another device or browser, it too will be automatically opted out. If you are not logged into your account, your request will only be associated with that one browser. We also support your use of the Global Privacy Control (GPC). If you notify us of your privacy preferences through GPC, we will honor your request with respect to the browser or device that sends us the GPC signal, and when you log in to your account from that device, the opt-out will extend to your account, as well.
If you change your preference from opt-in to opt-out, you may be asked to confirm your preference prior to it taking effect. After opting out of the sale or sharing of your personal information for cross-context behavioral advertising, you may still receive ads from Priority Medical Group; however they will not be tailored to you.
Correct My Personal Information
You have the right to ask that we correct the personal information we may have collected about you if that information is inaccurate. We reserve the right to request identifying documentation from you in certain circumstances, as permitted by law. To correct your personal information, click “Request My Personal Information.”
Limit the Use and Disclosure of SPI
You have the right to ask that we limit our use and disclosure of your SPI to certain purposes permitted by law and can do so by clicking “My Privacy Choices.”
We will not discriminate against you for exercising your rights. We will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. Some programs or membership services require usage of personal information to function, so compliance with your request may impact those experiences.
How Do We Verify Your Identity to Complete Your Access, Correction, and Deletion Requests
If you request access to, or the correction or deletion of, your personal information we will verify your identity before disclosing the requested information. To do so, we may ask that you log into your account or provide us with your:
*Required field
When you make a request, you will be asked to answer a few questions about yourself to help us verify your identity. Third-party identification services may help us with verification to prevent disclosure of your personal information resulting from fraudulent requests. You may be asked to log into your online account and complete a one-time passcode validation. In the event more documentation is necessary to verify your identity, we will notify you directly.
What If You Cannot Verify My Identity?
If we cannot verify your identity, we will notify you, and your request(s) to access, request, or delete your personal information may not be processed. Any requests may be denied if we have reason to believe they are fraudulent.
How Do I Submit a Request Using an Authorized Agent?
If you would like an authorized agent to exercise your rights for you, they may use the same links described above to submit requests. We require documentation demonstrating your agent’s authority to submit requests on your behalf. For example, a valid power of attorney or other documentation, including a letter, signed by you (the California resident) authorizing the agent to submit your requests. You can download a sample letter from the request form. Documentation may be uploaded at the time you submit your request on our website or provided to us up to 10 business days after. If you submit your request by calling, you can email your forms to consumerprivacy@wal-mart.com.
Number of Requests Received in 2023
To view metrics about our privacy requests, click How Many California Consumer Privacy Act Requests Did We Fulfill Last Year?
Shine the Light
California residents also have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties. To exercise this right, contact us at the address below.
Notice of Financial Incentive
If we provide a financial incentive, we will provide you with the details, including how the incentive is related to your data before you participate so that you may make an informed decision about whether and how to participate. In the event you decide to take advantage of a financial incentive, you will always have the right to withdraw from participation and we will provide you with directions on how to do so.
Contact our Customer Service Team or write the Priority Medical Group Privacy Office with any questions or comments about this Notice or about how we handle your personal information.
The Privacy Office’s address is:
Priority Medical Group Corporate
Privacy Office,
7620 N. Hartman Lane
Tucson, Az 85743