Big Data Analytics refers to the process of examining and analyzing large and complex datasets to uncover hidden patterns, correlations, trends, and insights. These datasets, often too vast for traditional data-processing software, are typically generated from various sources such as social media, IoT devices, transaction records, and more. By applying advanced statistical, machine learning, and data mining techniques, businesses and organizations can turn raw data into valuable information that aids in decision-making, forecasting, and improving operational efficiency.