As summer 2025 heats up, TikTok ads continues to shape beauty routines, self-care trends, and seasonal must-haves for American audiences. The top trending hashtags for July reflect a clear shift toward glowing skin, sun protection, effortless hairstyles, and viral satisfaction-based content that drives massive engagement across beauty creators and brands alike.Here’s a look at the top 20 beauty and personal care hashtags trending on TikTok in July 2025, spotlighting the themes and topics that are captivating users this season:
#tanning
Posts: 63K Views: 642M Trend: Summer glow obsession featuring tanning routines, products, and sunless tanners.
#oddlysatisfying
Posts: 68K Views: 860M Trend: ASMR-style beauty content including skincare scoops, peel-offs, and makeup textures.
#summernails
Posts: 53K Views: 345M Trend: Nail art tutorials and designs inspired by summer colors, vacations, and ocean themes.
#lipgloss
Posts: 42K Views: 336M Trend: High-shine lip looks, product reviews, and creator swatches of glossy must-haves.
#sunscreen
Posts: 35K Views: 402M Trend: Sun protection awareness with reviews of lightweight SPFs, tinted formulas, and viral reapplication hacks.
#hydration
Posts: 29K Views: 179M Trend: Moisture-boosting products, hydrating masks, and routines to beat the summer dryness.
#teethwhitening
Posts: 26K Views: 438M Trend: At-home whitening product demos and creator testimonials featuring before-and-after transformations.
#glow
Posts: 25K Views: 129M Trend: Dewy makeup routines, glowing skincare finishes, and luminous product recs.
#bob
Posts: 20K Views: 195M Trend: Trending short haircut transformations and style tutorials for sleek or tousled bob cuts.
#bohobraids
Posts: 22K Views: 198M Trend: Summer-ready braid styles with a bohemian twist, often shown as festival or vacation looks.
#spf
Posts: 18K Views: 247M Trend: Sunscreen tips, layering routines, and viral SPF-melting tests to promote daily protection.
#superbrandday
Posts: 37K Views: 313M Trend: Flash sales and brand promos tied to TikTok Shop’s Super Brand Day campaigns.
#lashclusters
Posts: 16K Views: 258M Trend: DIY lash cluster applications with salon-like results, popular for cost-effective glam.
#wavyhair
Posts: 15K Views: 277M Trend: Tutorials on achieving heatless waves, beachy textures, and summer hair vibes.
#ulta
Posts: 17K Views: 196M Trend: Product hauls and reviews of trending items from Ulta Beauty stores and online deals.
#summermakeup
Posts: 18K Views: 176M Trend: Sweat-proof, lightweight makeup tutorials optimized for hot, humid conditions.
#organic
Posts: 24K Views: 97M Trend: Clean beauty and natural skincare routines featuring organic ingredients.
#summerhair
Posts: 18K Views: 186M Trend: Effortless, heat-friendly hairstyles for beach days, events, and casual glam.
#lipstain
Posts: 15K Views: 252M Trend: Long-lasting lip color tutorials and viral comparisons between affordable and luxury options.
#gelx
+Posts: 19K Views: 150M Trend: Nail extensions and professional-looking manicures at home using the Gel-X system.
FAQs
Q1: Why are beauty and personal care hashtags trending on TikTok in July 2025?
These hashtags reflect summer routines, self-care, and popular seasonal beauty products that gain traction as users prepare for vacations, festivals, and everyday glow-ups.
Q2: How do beauty hashtags influence product sales on TikTok?
Trending hashtags often spark viral interest in specific products, leading to TikTok Shop purchases, retail sellouts, and increased search traffic on beauty brand websites.
Q3: Are these hashtags mostly creator-led or brand-driven?
While many start with UGC and creator content, brands quickly jump in with sponsored tutorials and promo campaigns to ride the momentum.
Q4: What makes a beauty hashtag go viral on TikTok?
Visual satisfaction (like #oddlysatisfying), transformative results (like #teethwhitening), and seasonal relevance (like #sunscreen or #summernails) all contribute to virality.
Q5: How can beauty brands use these hashtags effectively?
Post timely, short-form videos that highlight real product use, integrate trending audios, and partner with niche creators using the hashtags their audiences already follow.