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Apparel

As December arrived, TikTok’s fashion community shifted fully into festive mode, blending winter styling with peak holiday shopping energy. From Christmas gifting and cozy winter fashion to last-minute TikTok Shop deals, creators leaned heavily into seasonal aesthetics and commerce-driven content. With Cyber Monday momentum overlapping into early December and holiday gifting in full swing, TikTok once again became a major discovery and shopping destination for apparel and accessories across the USA.Here’s a look at the top 20 apparel and accessories hashtags trending on TikTok in December 2025, showcasing how winter fashion, gifting culture, and holiday storytelling shaped user engagement:

#halloweencostume

Posts: 778K Views: 9B Trend: Despite Halloween being over, this hashtag continued to trend with throwbacks, costume recaps, and creators repurposing Halloween looks for themed December events.

#tiktokshopcybermonday

Posts: 3M Views: 9B Trend: One of the biggest commercial drivers of December, this hashtag fueled massive TikTok Shop traffic with extended Cyber Monday fashion and accessories sales.

#fallfashion

Posts: 829K Views: 5B Trend: Transitional styling stayed relevant, with users continuing to showcase layered looks that bridged fall and winter wardrobes.

#hoco

Posts: 489K Views: 3B Trend: Homecoming content remained strong with late-season events, highlighting dresses, suits, and statement accessories.

#costume

Posts: 336K Views: 5B Trend: Costume-inspired fashion carried over into December through themed parties, holiday cosplay, and creative styling content.

#christmasgiftideas

Posts: 551K Views: 3B Trend: One of December’s strongest gifting hashtags, packed with fashion gift guides, accessories, and winter must-haves.

#tiktokshopfalldealsforyou

Posts: 1M Views: 4B Trend: Deal-driven content remained powerful as creators continued promoting TikTok Shop discounts on apparel and accessories.

#falloutfits

Posts: 239K Views: 2B Trend: Outfit inspiration stayed consistent with users showcasing coats, knitwear, and autumn-to-winter transition fits.

#gifts

Posts: 257K Views: 1B Trend: A major holiday shopping driver featuring bundled fashion gifts, accessories, and TikTok Shop recommendations.

#blackfridaydeals

Posts: 438K Views: 1B Trend: Black Friday momentum extended well into December, keeping deal-hunting behavior strong for fashion shoppers.

#boots

Posts: 158K Views: 1B Trend: Winter footwear dominated outfit styling, with creators featuring ankle boots, knee-highs, and chunky winter styles.

#fallfreshness

Posts: 278K Views: 2B Trend: A continued visual trend focused on refreshing fall looks and styling upgrades heading into winter.

#sweaterweather

Posts: 151K Views: 581M Trend: A December staple centered on cozy knitwear, layering, and comfort-first winter fashion.

#giftidea

Posts: 159K Views: 1B Trend: A high-intent shopping hashtag where creators shared quick gift recommendations across apparel and accessories.

#giftsforher

Posts: 165K Views: 992M Trend: A targeted gifting trend driven by holiday shopping for women’s fashion, handbags, jewelry, and winter wear.

#leggings

Posts: 126K Views: 970M Trend: Comfort-focused fashion gained momentum with leggings becoming a winter staple in casual and travel outfits.

#sweater

Posts: 142K Views: 616M Trend: Knitwear remained central to December fashion, from oversized silhouettes to festive holiday sweaters.

#winterfashion

Posts: 135K Views: 835M Trend: Fully winter-focused styling emerged with coats, scarves, boots, and cold-weather accessories leading content.

#christmasgift

Posts: 131K Views: 865M Trend: A peak holiday shopping hashtag featuring last-minute gift finds, winter accessories, and festive fashion bundles.

#stockingstuffer

Posts: 142K Views: 470M Trend: Small-ticket accessories, beauty items, socks, and compact fashion gifts dominated this quick-purchase trend.

FAQs

Q1: Why did shopping and gifting hashtags dominate December 2025?

Because December is the core holiday shopping month, gift-focused and deal-driven hashtags naturally surged as users searched for last-minute fashion and accessory purchases.

Q2: How did TikTok Shop influence December’s apparel performance?

TikTok Shop continued to drive strong direct-to-consumer sales through extended Cyber Monday deals, Black Friday rollovers, and holiday gifting promotions.

Q3: Did fall fashion still perform well in December?

Yes. Hashtags like #fallfashion and #falloutfits remained strong as users wore transitional looks before fully shifting into winter wardrobes.

Q4: What winter fashion trends stood out most in December?

Boots, sweaters, leggings, and layered winter outfits dominated, showing a strong shift toward comfort-driven and cold-weather styling.

Q5: What does December’s hashtag data reveal about TikTok’s U.S. shopping behavior?

It confirms TikTok’s role as a full-funnel shopping platform — where discovery, gifting inspiration, and instant purchasing all happen within the same user journey