As January began, TikTok’s apparel and accessories ecosystem transitioned from festive gifting to New Year refresh mode. Post-holiday shopping behavior focused on winter sales, TikTok Shop discounts, wardrobe resets, travel wear, and fresh-start aesthetics. With creators spotlighting unboxings, hauls, and seasonal fashion edits, January remained a high-engagement month for discovery and commerce across the USA.
Here’s a look at the top 20 apparel and accessories hashtags trending on TikTok in January 2026, showing how New Year shopping, winter fashion, and TikTok Shop-driven content shaped engagement:
#tiktokshopholidayhaul
Posts: 2M
Views: 6B
Trend: Holiday haul content carried over into January as creators showcased post-Christmas purchases, sale finds, and delayed deliveries from TikTok Shop.
#tiktokshopblackfriday
Posts: 615K
Views: 10B
Trend: Despite the season ending, this hashtag stayed active due to clearance sales and extended discounts promoted by creators in early January.
#tiktokshopcybermonday
Posts: 422K
Views: 5B
Trend: Brands continued leveraging Cyber Monday momentum with price drops and bundled fashion deals well into the New Year.
#christmasgiftideas
Posts: 316K
Views: 2B
Trend: Still used for late gifting, returns, and “what I got for Christmas” fashion recaps featuring apparel and accessories.
#haul
Posts: 155K
Views: 1B
Trend: January hauls focused on winter sale shopping, TikTok Shop bargains, and wardrobe refresh purchases.
#holidayhaul
Posts: 498K
Views: 929M
Trend: Transitioned into post-holiday content, highlighting end-of-season fashion deals and leftover holiday shopping.
#christmasgifts
Posts: 166K
Views: 906M
Trend: Popular for gift recaps, exchanges, and styling content using received apparel and accessories.
#christmasgift
Posts: 217K
Views: 1B
Trend: Continued relevance through unboxing and review-style content tied to Christmas purchases.
#unboxing
Posts: 162K
Views: 893M
Trend: Strong January performance as creators unboxed TikTok Shop orders, winter fashion deliveries, and New Year purchases.
#gifts
Posts: 139K
Views: 897M
Trend: Shifted from holiday gifting to self-gifting, featuring fashion treats and personal style upgrades.
#verĂŁo
Posts: 221K
Views: 289M
Trend: Summer fashion content gained traction due to warm-weather travel, international creators, and vacation styling.
#blackfriday
Posts: 95K
Views: 2B
Trend: Clearance-focused content kept this hashtag relevant as shoppers hunted for remaining discounts.
#grinchmas
Posts: 67K
Views: 584M
Trend: Used humorously for post-holiday fashion throwbacks and themed winter content.
#crochet
Posts: 94K
Views: 460M
Trend: DIY and handmade fashion surged as creators focused on cozy winter projects and slow fashion trends.
#winterfashion
Posts: 85K
Views: 573M
Trend: A January staple, with heavy emphasis on layering, coats, knitwear, and cold-weather accessories.
#holidayseason
Posts: 63K
Views: 511M
Trend: Continued use for New Year celebrations, winter routines, and seasonal lifestyle fashion content.
#giftsforher
Posts: 76K
Views: 646M
Trend: Shifted toward self-care and self-gifting, highlighting women’s fashion, loungewear, and winter staples.
#giftidea
Posts: 64K
Views: 627M
Trend: Used for New Year gifting, birthdays, and quick recommendation-style fashion content.
#bikinibabe
Posts: 207K
Views: 105M
Trend: Vacation-driven content increased as creators showcased swimwear during winter travel.
#swimwearmodel
Posts: 207K
Views: 103M
Trend: Remained active due to influencer shoots, resort wear, and tropical destination content.
FAQs
Q1: Why did holiday-related hashtags still trend in January 2026?
Post-holiday deliveries, returns, unboxings, and clearance sales kept Christmas and holiday hashtags relevant into January.
Q2: What role did TikTok Shop play in January apparel performance?
TikTok Shop drove strong post-holiday sales through clearance pricing, self-gifting trends, and winter wardrobe refreshes.
Q3: Which fashion themes dominated January content?
Winter fashion, layering, cozy aesthetics, and sale-focused hauls dominated, alongside travel and resort wear.
Q4: Why did unboxing and haul content remain strong?
Creators continued receiving late orders and showcasing New Year purchases, maintaining high engagement.
Q5: What does January’s hashtag activity reveal about TikTok shopping behavior?
It shows that TikTok shopping extends beyond peak holidays, supporting year-round discovery, deals, and personal-style buying decisions.