As 2026 began, TikTok’s Beauty & Personal Care ecosystem focused on self-care routines, winter skincare resets, and product discovery. Creators highlighted perfume collections, nail and hair care, skincare favorites, and routine content, while TikTok Shop and brand collaborations drove engagement. January’s top hashtags reflected trends in fragrances, nail art, self-care, and experimental beauty.
Here’s a look at the top 20 Beauty & Personal Care hashtags trending on TikTok in January 2026, showing how routine content, product highlights, and TikTok Shop-driven trends shaped engagement:
#perfume
Posts: 40K
Views: 208M
Trend: Fragrance content led the pack, with creators sharing favorite perfumes, scent reviews, layering tips, and TikTok Shop fragrance finds.
#fragrance
Posts: 24K
Views: 206M
Trend: Similar to #perfume, this hashtag showcased luxury and niche scents, alongside influencer recommendations and seasonal favorites.
#nail
Posts: 18K
Views: 80M
Trend: Nail art tutorials, winter manicure trends, and at-home DIY nail content kept engagement strong.
#cologne
Posts: 16K | Views: 170M
Trend: Male and unisex cologne trends drove discovery, with creators focusing on gifting, layering, and TikTok Shop deals.
#fragrancetiktok
Posts: 17K | Views: 129M
Trend: TikTok-specific fragrance content gained traction with viral scent reviews, unboxing, and “scent of the month” videos.
#hairdye
Posts: 10K | Views: 86M
Trend: Winter hair transformations and bold color trends dominated, including tutorials and product recommendations.
#perfumetok
Posts: 12K | Views: 100M
Trend: Viral TikTok perfume content included layering techniques, seasonal favorites, and scent pairing ideas.
#dollartree
Posts: 9K | Views: 72M
Trend: Budget-friendly beauty finds from Dollar Tree gained visibility, with creators highlighting skincare, hair, and nail products.
#medicube
Posts: 10K | Views: 66M
Trend: Skincare brand Medicube saw content growth around routines, acne care, and TikTok Shop promotions.
#nightroutine
Posts: 8K | Views: 51M
Trend: Nighttime self-care content focused on skincare, hair treatments, and relaxing routines to reset for the New Year.
#effortlessbeauty
Posts: 13K | Views: 11M
Trend: Minimalist makeup and skincare tutorials promoted natural looks and easy daily routines.
#mascara
Posts: 6K | Views: 64M
Trend: Makeup-focused content emphasized volumizing and lengthening mascara hacks, tutorials, and brand comparisons.
#nailsđź’…
Posts: 8K | Views: 25M
Trend: Nail art and manicure aesthetics with a focus on winter-themed designs and TikTok Shop nail products.
#eyelashes
Posts: 8K | Views: 57M
Trend: False lash tutorials, lash extensions, and natural lash care content remained highly engaging.
#naturalglow
Posts: 13K | Views: 4M
Trend: Skincare-focused content emphasizing radiance, dewy looks, and self-care routines dominated the natural beauty trend.
#drmelaxin
Posts: 6K | Views: 92M
Trend: Brand-specific skincare content gained attention, with creators highlighting products and TikTok Shop purchases.
#glittermakeup
Posts: 9K | Views: 10M
Trend: Winter festival and party looks drove glitter-focused makeup content, with tutorials and seasonal creativity.
#bathandbodyworks
Posts: 5K | Views: 35M
Trend: Bath & Body Works gift sets, fragrances, and self-care routines continued strong engagement with a mix of gifting and self-indulgence.
#blush
Posts: 5K | Views: 32M
Trend: Makeup tutorials highlighted blush placement, trends, and TikTok Shop product recommendations.
#bangs
Posts: 3K | Views: 30M
Trend: Hair styling, fringe cuts, and tutorials for winter hair refreshes maintained steady interest.
FAQs
Q1: Why did fragrance hashtags dominate in January 2026?
Fragrance content thrived post-holidays as creators showcased gift sets, self-purchases, and TikTok Shop scent discoveries.
Q2: How did TikTok Shop influence beauty trends in January?
TikTok Shop drove product discovery across perfume, skincare, and nail content, encouraging unboxings, reviews, and self-care routines.
Q3: Which beauty themes were most popular in January?
Winter skincare, night routines, bold hair colors, minimalist makeup, and DIY nail art dominated creator content.
Q4: Why did niche brand hashtags like #drmelaxin and #medicube trend?
Targeted brand campaigns, TikTok Shop collaborations, and influencer promotion boosted engagement for these specialized products.
Q5: What does January’s hashtag activity reveal about TikTok beauty behavior?
TikTok beauty engagement extends beyond peak gifting periods, highlighting self-care, seasonal styling, and product experimentation.