Case Studies

Trave Brand TikTok Case Study Overview Background: A leading online travel portal in SEA offering tour packages and booking services. They wanted to boost their registration and post-registration engagement to boost their bookings. Solution: Set up new campaigns with fresh creatives around the holiday season for many of their packages. Optimized the campaign with the right hashtag expansions and created an audience segment with a mix of custom audience and recently engaged audience to drive higher CVR. Impact Delivered: <$5 Cost Per Registration 14% Conversion Rate2.7X Scaled The Campaign Keeping Cost Intact

Trave Brand TikTok Case Study Overview Background: A leading online travel portal in SEA offering tour packages and booking services. They wanted to boost their registration and post-registration engagement to boost their bookings. Solution: Set up new campaigns with fresh creatives around the holiday season for many of their packages. Optimized the campaign with the right hashtag expansions and created an audience segment with a mix of custom audience and recently engaged audience to drive higher CVR. Impact Delivered: <$5 Cost Per Registration 14% Conversion Rate2.7X Scaled The Campaign Keeping Cost Intact

Live and Video Shopping Ads Case Study Overview Background: A popular beauty brand from Indonesia was looking for ways to drive more sales on their TikTok Shop. They turned to us to help them achieve their goals using Live and Video Shopping Ads. Solution: We developed an always-on promotion strategy on TikTok to encourage Indonesian users to make purchases on the TikTok Shop directly without leaving the app. To optimize purchase conversions, we utilized Complete Purchase Optimization for Video Shopping Ads and Product Click Optimization for Live Shopping Ads while using Lowest Cost Bidding to maximize their results. We targeted specific age and interest demographics related to beauty and showcased their products with product demonstrations, text overlays, and popular music to highlight their unique benefits. Impact Delivered: The results of our campaign were impressive. We achieved: 3.9X Return on ad spend (ROAS) on Live Shopping Ads2.1X Return on ad spend (ROAS) on Video Shopping Ads

FMCG Brand Case Study Overview Background We worked with an FMCG brand in the Middle East to optimize their digital advertising campaigns. Our goal was to increase purchases and revenue while maintaining a strong ROI and improving the conversion rate. Impact Delivered: 63% Increased purchases and revenue for the FMCG brand7+ ROI Maintained for a basket size of $538% consistent conversion rate