In today’s fast-paced digital economy, few sites have altered consumer behavior like TikTok. With over 150 million users in the United States and a strong algorithm that rewards authentic content, TikTok is no longer a site for viral dances or Gen Z memes—it is now a major sales platform.
Our company, like many others, initially underplayed the influence of TikTok. But all that changed after we aligned with a New York TikTok marketing agency. This partnership changed the way we did business online, and we gained national visibility and a new level of performance.
Here, we chart the course: from humble beginnings with our brand to expansion nationwide with assistance from a best New York TikTok ad agency. This is your behind-the-scenes peek at a data-driven, creator-focused TikTok marketing approach that really works.
Our Campaign Aims & Starting Point
Prior to TikTok, we had been utilizing Facebook and Instagram extensively for our online marketing. Although we had limited success, we were not able to penetrate new markets. We required:
Greater national visibilityReduce customer acquisition costMore effective, scalable content creationEngage with Gen Z and Millennial youth communities
Even though we had great products and message on brand, we lacked the infrastructure to produce native TikTok content, run Spark Ads at scale, and scale fast. We needed a niche partner—and the obvious place to do that was New York City.
Why a New York TikTok Marketing Agency?
New York is not only a business hub—it’s an inspiration source. Top New York TikTok marketing agencies offer a combination of:
Close creator relationships within industriesPerformance-driven media buying teamsHigh-speed creative production cyclesProximity to major U.S. brands and verticals
The agency we chose already had success stories in beauty, wellness, fashion, and tech. They understood how to blend influencer creativity with paid execution of TikTok ads, and we knew they could deliver real results on a quick turnaround.
Agency Strategy Summary
1. Creator-Led Video ContentStep one was finding influencers who were similar to our customers—not necessarily people who have millions of followers, but micro-creators who share our philosophy. Each creator was tasked with creating a number of versions of:
Product explainersUnboxingsChallenge-type reviewsLifestyle integrations
These clips were produced to look organic, native to TikTok, and community-centric optimized.
2. Targeted Spark Ads Deployment
Spark Ads allow brands to amplify organic creator content natively. The agency helped us:
Whitelist creator contentRetarget the engaged but non-converting audience
This paid layer gave our content instant reach and enabled us to have cost control as we discovered what was working.
3. TikTok Shop Integration
The instant TikTok Shop went live in the U.S., the agency helped us implement:
Shoppable product tags for videoLive shopping events with influencersFlash sale promotions directly linked to TikTok Shop
Our overall order value increased overnight as a consequence.
Campaign Timeline & Execution Steps
Phase 1: Influencer Seeding
Prior to having a paid advertisement, we embarked on a seeding campaign with 40+ fashion, lifestyle, and wellness micro-influencers. We shipped all of them our product with little briefing—just instructions on:
Major product advantagesSuggested hashtagsBrand tone (sincere, casual, fun)
In the first 3 weeks alone, we saw over 120 UGC videos going live. A few of them naturally went viral, and one video had over 600K views within 48 hours.Key Result: 15% increase in traffic to website without spending on advertising.
Phase 2: Ad Amplification
With our highest-performing organic videos, we rolled out Spark Ads to reach:
Interest-based targeting (i.e., fashion enthusiasts, wellness buyers)Lookalike audiences with historic website convertersBehavioral retargeting (video viewers that didn’t add to cart)
The agency monitored closely such as:
CTR (click-through rate)VTR (video-through rate)ROAS (return on ad spend)
They quickly paused underperformers, scaled winners, and kept content fresh with weekly creator drops.
Key Result: 3.1x ROAS on the leading Spark Ad campaign.
Phase 3: Scaling & Optimization
After the steady returns we had, the agency helped propel spend 5x with effectiveness. They also brought along:
TikTok Shop-only packagesTime-based offers linked to creator materialCross-channel retargeting (retargeting TikTok viewers on Instagram & Meta)
Daily calls were dedicated to trend alignment and video testing. The agency also employed new creators monthly to avoid creative fatigue.
Key Result: National coverage at constant CAC under $12, a 35% rise over our present channels.
Results Achieved
1. U.S. Audience Reach
We evolved from being largely a regional brand to national reach.
14M+ views on TikTok ads2M+ views on organic UGC120K+ profile views
2. Conversion Lift
We saw a 27% increase in conversion rates for Instagram advertising.
TikTok accounted for 48% of our overall site conversions in Month 3Average order value increased by 22% using Shop integrations
 3. Brand Follower Acquisition
Individuals who found us on TikTok followed and remained.
38K new TikTok followers2.5K UGC videos tagged by customers and influencersImproved customer loyalty of TikTok-bought customers
Why The Agency Was A Key Driver
1. Data-First Approach
The agency didn’t guess—they tested everything.
Hook testingCreator performance dashboardsHourly ad optimizationsReal-time trend response
Their media team ran campaigns like seasoned traders—nimble and numbers-driven.
2. Native Content Creation on TikTok
Instead of recycling Instagram content, they created TikTok-first content. Every second of video was crafted to stop the scroll, tell a story, and drive action—all without feeling like an ad.
They emphasized:
Quick hooks (<2 seconds)Storylines instead of product dumpsEveryday scenarios and commonplace characters
3. Real-Time Performance Adjustments
With its office in New York, the firm operated in real-time:
Daily updated budgets from Spark Ad returnsEdit videos in real time to improve recallTracked comment streams for audience feedback
This responsiveness was something we could never do ourselves.
What We Learned About TikTok Ad Success
Working with a New York-based TikTok ad agency provided us with a few timeless lessons regarding succeeding on TikTok:Not all videos need to go viral—community and consistency are more valuable than a one-hit wonder.Spark Ads drive trust. When a real human says they love your product and you double down on that, you drive conversions.Live feedback matters. Real-time feedback tells you everything that most concerns your audience.
Conclusion: How a New York TikTok Marketing Agency Was the Right Call
If you’re a brand going national, TikTok is no longer an option. But TikTok is difficult to get right. That’s where the right agency has to come in.Working with a New York TikTok advertising agency exposed us to:The best creativesThe brightest paid media brainsThe quickest content creation cycles
And most importantly, they knew how to build community and generate conversions—the secret sauce for winning brands today.Looking for a TikTok Ad Agency? If you’re looking to leverage growth, scale consciousness, or merely unlock the potential of TikTok, choose an agency that understands both creativity and performance.Find out about TikTok growth campaigns from the professionals at The Short Media.
FAQs
1. What is a TikTok ad agency, anyway?
They manage TikTok ad campaigns, creator partnerships, content creation, and measurement—often with deep expertise in Spark Ads and TikTok Shop.
2. Why would you pick a New York firm over a remote one?
New York agencies have access to high-end creator networks, influencers, and quick content production pipelines due to their proximity to the media capital.
3. What is the average cost of TikTok campaigns?
Budgets start at $5,000/month for smaller campaigns, but scalable results usually start at $15,000+/month with a mix of paid ads and influencer posts.
4. Do I have to use TikTok Shop to run good ads?
No, but AOV and conversion rates may be significantly boosted by turning on TikTok Shop, especially when paired with live shopping and product tagging.
5. How soon before effects can be observed?
Brands can expect to be able to view momentum in the first 4–6 weeks, especially when seeding influencers and also employing Spark Ads simultaneously.