In June 2025, beauty creators across the U.S. brought fresh energy to TikTok with summer-ready skincare routines, glow-up transformations, and trending product content. From tanning tips to SPF essentials and nail art, the beauty & personal care scene thrived with creative expression and viral-worthy moments.Below are the top 20 beauty and personal care hashtags trending on TikTok in June 2025, capturing what beauty lovers, influencers, and casual users are engaging with the most:
#tanning
Posts: 59K
Views: 615M
Trend: Tanning routines, self-tanner reviews, and outdoor glow-up content are dominating summer skincare TikToks.
#microinfluencer
Posts: 82K
Views: 258M
Trend: A rising wave of small creators is taking over beauty trends with authentic content, building loyal followings and trust.
#lipgloss
Posts: 44K
Views: 448M
Trend: Lip gloss swatches, budget-friendly finds, and glossy summer looks are keeping this classic beauty staple in the spotlight.
#summernails
Posts: 39K
Views: 275M
Trend: Bright colors, minimal French tips, and intricate nail art dominate seasonal content from both creators and nail techs.
#sunscreen
Posts: 32K
Views: 361M
Trend: Educational videos and product demos pushing SPF awareness for summer skin protection.
#bob
Posts: 21K
Views: 250M
Trend: The bob haircut trend is exploding, with creators showcasing sleek, choppy, or layered versions of this timeless cut.
#teethwhitening
Posts: 29K
Views: 450M
Trend: DIY whitening routines and creator-reviewed kits are seeing strong interest as users prep for brighter summer smiles.
#hairdye
Posts: 20K
Views: 233M
Trend: From bold summer colors to subtle highlights, hair dye transformations are going viral this month.
#shorthair
Posts: 19K
Views: 239M
Trend: Short hair tutorials and maintenance hacks are being embraced for their low-maintenance summer vibe.
#glow
Posts: 24K
Views: 98M
Trend: Dewy skin routines, glow drops, and body oils are making “glow” the ultimate summer aesthetic goal.
#spf
Posts: 18k
Views: 215M
Trend: A more clinical take on sun protection, with creators comparing formulations and promoting dermatologist-recommended SPFs.
#elfcosmetics
Posts: 17K
Views: 192M
Trend: Affordable, viral ELF products continue to dominate the “get ready with me” trend and budget beauty content.
#bohobraids
Posts: 19K
Views: 167M
Trend: Boho braids are trending for festival season, vacation looks, and everyday summer styles.
#soap
Posts: 17K
Views: 226M
Trend: Artisan soap videos, aesthetic lathering content, and skincare comparisons are engaging self-care lovers.
#lovingme
Posts: 17K
Views: 21M
Trend: This self-love beauty tag is used with glow-ups, transformation reels, and body confidence messaging.
#naildesigns
Posts: 20K
Views: 127M
Trend: Intricate, minimal, and 3D nail art shared by creators and salons continues to trend.
#nailartist
Posts: 18K
Views: 136M
Trend: A niche for showcasing artistic talent, behind-the-scenes reels, and time-lapse nail creations.
#ultabeauty
Posts: 12K
Views: 302M
Trend: Hauls, reviews, and brand spotlights from this major beauty retailer are peaking thanks to summer sales.
#summermakeup
Posts: 14K
Views: 123M
Trend: Lightweight, sweat-proof, and minimal makeup tutorials tailor-made for warm weather.
#plasticsurgery
Posts: 11K
Views: 214M
Trend: Transparent conversations about cosmetic procedures, recovery journeys, and Q&As are gaining traction.
FAQs
Q1: Why is the hashtag #microinfluencer trending in the beauty space?
It signals a shift toward authenticity and trust. Micro-influencers are building niche audiences and generating strong engagement with product reviews and tutorials.
Q2: How are hashtags like #sunscreen and #spf important in summer beauty content?
They reflect rising awareness around skincare and sun safety, with creators recommending affordable, dermatologist-approved SPF products.
Q3: What types of creators are dominating beauty hashtags on TikTok right now?
Quick tutorials, before-and-after glow-ups, haul videos, and honest product reviews—especially for seasonal items like SPF, lip gloss, and haircare.
Q4: What kind of beauty content performs best under these trending hashtags?
Quick tutorials, before-and-after glow-ups, haul videos, and honest product reviews—especially for seasonal items like SPF, lip gloss, and haircare.
Q5: How can brands use these trending hashtags to boost engagement?
By aligning content with specific tags (e.g., #lipgloss, #ultabeauty) and working with microinfluencers, brands can drive discoverability and user trust without high production costs.