Trave Brand TikTok Case Study Overview
Background:
A leading online travel portal in SEA offering tour packages and booking services. They wanted to boost their registration and post-registration engagement to boost their bookings.
Solution:
Set up new campaigns with fresh creatives around the holiday season for many of their packages. Optimized the campaign with the right hashtag expansions and created an audience segment with a mix of custom audience and recently engaged audience to drive higher CVR.
Impact Delivered:
- <$5 Cost Per Registration
- 14% Conversion Rate
- 2.7X Scaled The Campaign Keeping Cost Intact