As December unfolded, TikTok content expanded beyond fashion and beauty into finance education, entrepreneurship, side hustles, and food-driven lifestyle trends. With year-end money planning, business setup curiosity, and gig economy content rising alongside viral food and brand trends, December reflected a strong blend of financial empowerment, online income culture, and everyday consumer discovery. These hashtags reveal how U.S. TikTok users leaned into both money growth and lifestyle engagement as 2025 came to a close.Here’s a look at the top 20 trending hashtags across financial services, business, food, and lifestyle on TikTok in December 2025, showcasing how education, income-building, and brand-led content shaped engagement:
#financialliteracy
Posts: 70K Views: 389M Trend: Year-end budgeting, saving strategies, and credit education drove strong engagement as users prepared for new financial goals in 2026.
#entrepreneurlife
Posts: 76K Views: 211M Trend: Founder routines, startup motivation, and behind-the-scenes business storytelling fueled aspirational business content.
#daytrader
Posts: 91K Views: 185M Trend: Market recaps, trading wins, and loss transparency content picked up as retail trading interest stayed active.
#starbucksdrinks
Posts: 41K Views: 512M Trend: Seasonal drink launches, holiday cups, and custom beverage recipes dominated this high-virality food trend.
#doit
Posts: 36K Views: 108M Trend: A motivation-driven tag where creators pushed action-oriented content across business, fitness, and productivity.
#trader
Posts: 41K Views: 86M Trend: A rising trading-focused tag covering forex, stocks, and crypto education in short-form explainer videos.
#llc
Posts: 20K Views: 90M Trend: Business formation content spiked with creators sharing step-by-step guides on setting up LLCs before year-end.
#shopify
Posts: 22K Views: 147M Trend: E-commerce tutorials, product testing, and dropshipping walkthroughs surged ahead of the new business cycle.
#makemoneyfromyourphone
Posts: 34K Views: 46M Trend: Side hustle culture continued with creators promoting remote work, digital selling, and mobile income strategies.
#healthinsurance
Posts: 18K Views: 87M Trend: Open enrollment season and healthcare planning drove informational content around coverage and benefits.
#walmartpartner
Posts: 7K Views: 1B Trend: One of the highest-viewed tags of December, powered by affiliate commerce, product hauls, and viral Walmart finds.
#tax
Posts: 12K Views: 94M Trend: Tax preparation awareness rose with creators educating audiences on deductions, refunds, and filing strategies.
#financetips
Posts: 11K Views: 146M Trend: Snackable money advice surged in popularity with quick budgeting, saving, and investing tips.
#accounting
Posts: 11K Views: 92M Trend: Small business accounting education gained attention through bookkeeping tutorials and financial reporting tips.
#insuranceagent
Posts: 18K Views: 29M Trend: Professional insurance creators leveraged educational content to explain policies, coverage comparisons, and client use cases.
#freefood
Posts: 9K Views: 108M Trend: Promotional food drops, brand collaborations, and surprise giveaways fueled viral engagement in the food category.
#doordashdriver
Posts: 9K Views: 108M Trend: Gig economy content stayed relevant with earnings breakdowns, daily driver routines, and income transparency.
#cashflow
Posts: 11K Views: 58M Trend: Business owners and side hustlers focused on recurring income strategies and sustainable money growth.
#starbuckscup
Posts: 7K Views: 149M Trend: Collectible holiday cups and exclusive seasonal designs drove massive visibility and retail hype.
#poohshiesty
Posts: 5K Views: 103M Trend: Entertainment-led content tied to music, pop culture clips, and fan-driven trends maintained strong viral momentum.
FAQs
Q1: Why did financial education hashtags trend strongly in December 2025?
Because December is a peak planning month, users turned to TikTok for budgeting, tax prep, investing, and business setup guidance ahead of the new year.
Q2: How did e-commerce and affiliate trends perform in December?
Hashtags like #shopify and #walmartpartner performed exceptionally well due to holiday shopping demand and affiliate-driven product discovery.
Q3: What role did food and beverage content play in these trends?
Seasonal drink launches and viral collectibles like Starbucks cups drove massive engagement through limited-edition hype and visual storytelling.
Q4: Did gig economy and side hustle content remain relevant?
Yes. Content around DoorDash driving, mobile income, and cash flow strategies stayed consistent as users searched for flexible income options.
Q5: What does this December data reveal about TikTok’s U.S. user behavior?
It highlights a strong blend of financial ambition, brand-driven shopping, and lifestyle entertainment, positioning TikTok as both a learning and earning platform.