{"id":3110,"date":"2025-05-02T11:42:48","date_gmt":"2025-05-02T11:42:48","guid":{"rendered":"http:\/\/localhost\/work3\/?p=3110"},"modified":"2025-05-02T11:42:48","modified_gmt":"2025-05-02T11:42:48","slug":"top-beauty-personal-care-tiktok-hashtags-may-2025-usa","status":"publish","type":"post","link":"https:\/\/localseodevelopers.com\/shortmedia\/top-beauty-personal-care-tiktok-hashtags-may-2025-usa\/","title":{"rendered":"Top Beauty & Personal Care TikTok Hashtags: May 2025 USA"},"content":{"rendered":"

From shimmering spring nails to viral skincare finds, TikTok\u2019s beauty and personal care community came alive in May 2025. Whether users were prepping for summer with sunscreen routines or indulging in oddly satisfying pedicure videos, beauty content creators and brands made waves using trend-forward hashtags.Here are the top 20 hashtags in Beauty & Personal Care<\/a> that stood out across TikTok in May 2025, along with their performance:<\/p>\n

1. #springnails<\/a><\/h2>\n

Posts: 41K<\/p>\n

Views: 243M<\/p>\n

Trend: Bright, pastel, and floral nail art for spring surged ahead, from DIY tutorials to salon showcases.<\/p>\n

2. #pedicure<\/a><\/h2>\n

Posts: 56K<\/p>\n

Views: 338M<\/p>\n

Trend: Relaxing foot care content, including spa treatments and tools, dominated with high replay value.<\/p>\n

3. #tanning<\/a><\/h2>\n

Posts: 28K<\/p>\n

Views: 366M<\/p>\n

Trend: As summer approaches, self-tanning tips, product demos, and glow-up transitions spiked.<\/p>\n

4. #color<\/a><\/h2>\n

Posts: 39K<\/p>\n

Views: 204M<\/p>\n

Trend: Bold eye looks, rainbow nails, and colorful hairstyles made this a cross-category beauty tag.<\/p>\n

5. #medicube<\/a><\/h2>\n

Posts: 26K<\/p>\n

Views: 297M<\/p>\n

Trend: The Korean skincare brand trended due to its pore-cleansing devices and skin-firming serums.<\/p>\n

6. #satisfyingvideos<\/a><\/h2>\n

Posts: 24K<\/p>\n

Views: 445M<\/p>\n

Trend: ASMR-like clips of skincare routines, blackhead removals, and makeup applications drew millions of views.<\/p>\n

7. #ingrowntoenail<\/a><\/h2>\n

Posts: 39K<\/p>\n

Views: 215M<\/p>\n

Trend: Oddly satisfying removals and foot-care how-tos fueled this niche but viral trend.<\/p>\n

8. #teethwhitening<\/a><\/h2>\n

Posts: 20K<\/p>\n

Views: 325M<\/p>\n

Trend: Before-and-after results of whitening strips, pens, and dental hacks took off in May.<\/p>\n

9. #jamescharles<\/a><\/h2>\n

Posts: 9K<\/p>\n

Views: 476M<\/p>\n

Trend: Content around the beauty creator \u2014 tutorials, reactions, and product reviews \u2014 maintained high traction.<\/p>\n

10. #hydration<\/a><\/h2>\n

Posts: 23K<\/p>\n

Views: 128M<\/p>\n

Trend: Skin-quenching products like mists, gels, and masks led the conversation around dewy summer prep.<\/p>\n

11. #sunscreen<\/a><\/h2>\n

Posts: 17K<\/p>\n

Views: 316M<\/p>\n

Trend: SPF-focused reels shared favorite sunscreens for different skin types as UV awareness rose.<\/p>\n

12. #glam<\/a><\/h2>\n

Posts: 17K<\/p>\n

Views: 120M<\/p>\n

Trend: Full-face glam transformations, from prom-ready to red carpet-inspired, trended big.<\/p>\n

13. #viralproducts<\/a><\/h2>\n

Posts: 19K<\/p>\n

Views: 201M<\/p>\n

Trend: Trending TikTok beauty items\u2014from lash serums to LED masks\u2014were showcased and reviewed.<\/p>\n

14. #ultabeauty<\/a><\/h2>\n

Posts: 10K<\/p>\n

Views: 415M<\/p>\n

Trend: Hauls, loyalty perks, and product demos kept Ulta\u2019s community buzzing.<\/p>\n

15. #slimetok<\/a><\/h2>\n

Posts: 11K<\/p>\n

Views: 175M<\/p>\n

Trend: A surprising crossover\u2014skincare and beauty creators used slime textures for masks and jelly cleansers.<\/p>\n

16. #bob<\/a><\/h2>\n

Posts: 12K<\/p>\n

Views: 143M<\/p>\n

Trend: Haircut content featuring blunt bobs and wavy lobs gained popularity as summer styles shifted.<\/p>\n

17. #cosmetics<\/a><\/h2>\n

Posts: 14K<\/p>\n

Views: 154M<\/p>\n

Trend: Generic but powerful\u2014used for makeup hauls, GRWMs, and first-impression reviews.<\/p>\n

18. #ordinary<\/a><\/h2>\n

Posts: 10K<\/p>\n

Views: 125M<\/p>\n

Trend: The Ordinary\u2019s cult-favorite products remained relevant with ingredient-focused skincare hacks.<\/p>\n

19. #bald<\/a><\/h2>\n

Posts: 9K<\/p>\n

Views: 174M<\/p>\n

Trend: Empowerment content and tutorials on scalp care or shaving technique fueled views.<\/p>\n

20. #tartecosmetics<\/a><\/h2>\n

Posts: 12K<\/p>\n

Views: 130M<\/p>\n

Trend: Tarte products\u2014especially blushes and concealers\u2014stayed in focus thanks to makeup artists and hauls.<\/p>\n

FAQs<\/h2>\n

Q1: What made these hashtags trend in May 2025?<\/h3>\n

Seasonal shifts, skincare routines for warmer weather, and the lead-up to summer made hydration, tanning, and sunscreen top priorities.<\/p>\n

Q2: Which tags signal product discovery trends?<\/h3>\n

Hashtags like #viralproducts, #ultabeauty, and #medicube highlight where users are most actively exploring and sharing beauty finds.<\/p>\n

Q3: How should beauty brands act on this data?<\/h3>\n

Align campaigns and creator partnerships with trending hashtags\u2014especially those that tie directly to seasonal behaviors (like #springnails or #sunscreen).<\/p>\n

Q4: Are niche trends like #ingrowntoenail worth targeting?<\/h3>\n

Yes. These \u201csatisfying\u201d niches often go viral quickly and create strong watch time and engagement\u2014even for specialized products.<\/p>\n

Q5: What can we expect next month?<\/h3>\n

With June kicking off summer officially, expect #summermakeup, #spfcheck, #poolproofbeauty, and #vacayglow to rise rapidly.<\/p>\n","protected":false},"excerpt":{"rendered":"

From shimmering spring nails to viral skincare finds, TikTok\u2019s beauty and personal care community came alive in May 2025. Whether users were prepping for summer with sunscreen routines or indulging in oddly satisfying pedicure videos, beauty content creators and brands made waves using trend-forward hashtags.Here are the top 20 hashtags in Beauty & Personal Care that stood out across TikTok in May 2025, along with their performance: 1. #springnails Posts: 41K Views: 243M Trend: Bright, pastel, and floral nail art for spring surged ahead, from DIY tutorials to salon showcases. 2. #pedicure Posts: 56K Views: 338M Trend: Relaxing foot care content, including spa treatments and tools, dominated with high replay value. 3. #tanning Posts: 28K Views: 366M Trend: As summer approaches, self-tanning tips, product demos, and glow-up transitions spiked. 4. #color Posts: 39K Views: 204M Trend: Bold eye looks, rainbow nails, and colorful hairstyles made this a cross-category beauty tag. 5. #medicube Posts: 26K Views: 297M Trend: The Korean skincare brand trended due to its pore-cleansing devices and skin-firming serums. 6. #satisfyingvideos Posts: 24K Views: 445M Trend: ASMR-like clips of skincare routines, blackhead removals, and makeup applications drew millions of views. 7. #ingrowntoenail Posts: 39K Views: 215M Trend: Oddly satisfying removals and foot-care how-tos fueled this niche but viral trend. 8. #teethwhitening Posts: 20K Views: 325M Trend: Before-and-after results of whitening strips, pens, and dental hacks took off in May. 9. #jamescharles Posts: 9K Views: 476M Trend: Content around the beauty creator \u2014 tutorials, reactions, and product reviews \u2014 maintained high traction. 10. #hydration Posts: 23K Views: 128M Trend: Skin-quenching products like mists, gels, and masks led the conversation around dewy summer prep. 11. #sunscreen Posts: 17K Views: 316M Trend: SPF-focused reels shared favorite sunscreens for different skin types as UV awareness rose. 12. #glam Posts: 17K Views: 120M Trend: Full-face glam transformations, from prom-ready to red carpet-inspired, trended big. 13. #viralproducts Posts: 19K Views: 201M Trend: Trending TikTok beauty items\u2014from lash serums to LED masks\u2014were showcased and reviewed. 14. #ultabeauty Posts: 10K Views: 415M Trend: Hauls, loyalty perks, and product demos kept Ulta\u2019s community buzzing. 15. #slimetok Posts: 11K Views: 175M Trend: A surprising crossover\u2014skincare and beauty creators used slime textures for masks and jelly cleansers. 16. #bob Posts: 12K Views: 143M Trend: Haircut content featuring blunt bobs and wavy lobs gained popularity as summer styles shifted. 17. #cosmetics Posts: 14K Views: 154M Trend: Generic but powerful\u2014used for makeup hauls, GRWMs, and first-impression reviews. 18. #ordinary Posts: 10K Views: 125M Trend: The Ordinary\u2019s cult-favorite products remained relevant with ingredient-focused skincare hacks. 19. #bald Posts: 9K Views: 174M Trend: Empowerment content and tutorials on scalp care or shaving technique fueled views. 20. #tartecosmetics Posts: 12K Views: 130M Trend: Tarte products\u2014especially blushes and concealers\u2014stayed in focus thanks to makeup artists and hauls. FAQs Q1: What made these hashtags trend in May 2025? Seasonal shifts, skincare routines for warmer weather, and the lead-up to summer made hydration, tanning, and sunscreen top priorities. Q2: Which tags signal product discovery trends? Hashtags like #viralproducts, #ultabeauty, and #medicube highlight where users are most actively exploring and sharing beauty finds. Q3: How should beauty brands act on this data? Align campaigns and creator partnerships with trending hashtags\u2014especially those that tie directly to seasonal behaviors (like #springnails or #sunscreen). Q4: Are niche trends like #ingrowntoenail worth targeting? Yes. These \u201csatisfying\u201d niches often go viral quickly and create strong watch time and engagement\u2014even for specialized products. Q5: What can we expect next month? With June kicking off summer officially, expect #summermakeup, #spfcheck, #poolproofbeauty, and #vacayglow to rise rapidly.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3110","post","type-post","status-publish","format-standard","hentry","category-hot-tiktok-trends"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Saeed Shaik","author_link":"https:\/\/localseodevelopers.com\/shortmedia\/author\/saeed\/"},"rttpg_comment":0,"rttpg_category":"Hot TikTok Trends<\/a>","rttpg_excerpt":"From shimmering spring nails to viral skincare finds, TikTok\u2019s beauty and personal care community came alive in May 2025. Whether users were prepping for summer with sunscreen routines or indulging in oddly satisfying pedicure videos, beauty content creators and brands made waves using trend-forward hashtags.Here are the top 20 hashtags in Beauty & Personal Care…","_links":{"self":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/posts\/3110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/comments?post=3110"}],"version-history":[{"count":0,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/posts\/3110\/revisions"}],"wp:attachment":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/media?parent=3110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/categories?post=3110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/tags?post=3110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}