{"id":9687,"date":"2026-01-09T06:51:13","date_gmt":"2026-01-09T06:51:13","guid":{"rendered":"https:\/\/localseodevelopers.com\/shortmedia\/?p=9687"},"modified":"2026-01-09T06:51:13","modified_gmt":"2026-01-09T06:51:13","slug":"top-beauty-personal-care-hashtags-on-tiktok-in-the-usa-jan-2026","status":"publish","type":"post","link":"https:\/\/localseodevelopers.com\/shortmedia\/top-beauty-personal-care-hashtags-on-tiktok-in-the-usa-jan-2026\/","title":{"rendered":"Top Beauty & Personal Care Hashtags on TikTok in the USA: Jan 2026"},"content":{"rendered":"

As 2026 began, TikTok\u2019s Beauty & Personal Care ecosystem focused on self-care routines, winter skincare resets, and product discovery. Creators highlighted perfume collections, nail and hair care, skincare favorites, and routine content, while TikTok Shop and brand collaborations drove engagement. January\u2019s top hashtags reflected trends in fragrances, nail art, self-care, and experimental beauty.<\/span><\/p>\n

Here\u2019s a look at the <\/span>top 20 Beauty & Personal Care hashtags trending on TikTok<\/a> in January 2026<\/b>, showing how routine content, product highlights, and TikTok Shop-driven trends shaped engagement:<\/span><\/p>\n

#perfume<\/b><\/a><\/h2>\n

Posts:<\/b> 40K <\/span>
\n<\/span> Views:<\/b> 208M<\/span>
\n<\/span> Trend:<\/b> Fragrance content led the pack, with creators sharing favorite perfumes, scent reviews, layering tips, and TikTok Shop fragrance finds.<\/span><\/p>\n

#fragrance<\/b><\/a><\/h2>\n

Posts:<\/b> 24K <\/span>
\n<\/span> Views:<\/b> 206M<\/span>
\n<\/span> Trend:<\/b> Similar to #perfume, this hashtag showcased luxury and niche scents, alongside influencer recommendations and seasonal favorites.<\/span><\/p>\n

#nail<\/b><\/a><\/h2>\n

Posts:<\/b> 18K <\/span>
\n<\/span> Views:<\/b> 80M<\/span>
\n<\/span> Trend:<\/b> Nail art tutorials, winter manicure trends, and at-home DIY nail content kept engagement strong.<\/span><\/p>\n

#cologne<\/b><\/a><\/h2>\n

Posts:<\/b> 16K | <\/span>Views:<\/b> 170M<\/span>
\n<\/span> Trend:<\/b> Male and unisex cologne trends drove discovery, with creators focusing on gifting, layering, and TikTok Shop deals.<\/span><\/p>\n

#fragrancetiktok<\/b><\/a><\/h2>\n

Posts:<\/b> 17K | <\/span>Views:<\/b> 129M<\/span>
\n<\/span> Trend:<\/b> TikTok-specific fragrance content gained traction with viral scent reviews, unboxing, and \u201cscent of the month\u201d videos.<\/span><\/p>\n

#hairdye<\/b><\/a><\/h2>\n

Posts:<\/b> 10K | <\/span>Views:<\/b> 86M<\/span>
\n<\/span> Trend:<\/b> Winter hair transformations and bold color trends dominated, including tutorials and product recommendations.<\/span><\/p>\n

#perfumetok<\/b><\/a><\/h2>\n

Posts:<\/b> 12K | <\/span>Views:<\/b> 100M<\/span>
\n<\/span> Trend:<\/b> Viral TikTok perfume content included layering techniques, seasonal favorites, and scent pairing ideas.<\/span><\/p>\n

#dollartree<\/b><\/a><\/h2>\n

Posts:<\/b> 9K | <\/span>Views:<\/b> 72M<\/span>
\n<\/span> Trend:<\/b> Budget-friendly beauty finds from Dollar Tree gained visibility, with creators highlighting skincare, hair, and nail products.<\/span><\/p>\n

#medicube<\/b><\/a><\/h2>\n

Posts:<\/b> 10K | <\/span>Views:<\/b> 66M<\/span>
\n<\/span> Trend:<\/b> Skincare brand Medicube saw content growth around routines, acne care, and TikTok Shop promotions<\/strong><\/a>.<\/span><\/p>\n

#nightroutine<\/b><\/a><\/h2>\n

Posts:<\/b> 8K | <\/span>Views:<\/b> 51M<\/span>
\n<\/span> Trend:<\/b> Nighttime self-care content focused on skincare, hair treatments, and relaxing routines to reset for the New Year.<\/span><\/p>\n

#effortlessbeauty<\/b><\/a><\/h2>\n

Posts:<\/b> 13K | <\/span>Views:<\/b> 11M<\/span>
\n<\/span> Trend:<\/b> Minimalist makeup and skincare tutorials promoted natural looks and easy daily routines.<\/span><\/p>\n

#mascara<\/b><\/a><\/h2>\n

Posts:<\/b> 6K | <\/span>Views:<\/b> 64M<\/span>
\n<\/span> Trend:<\/b> Makeup-focused content emphasized volumizing and lengthening mascara hacks, tutorials, and brand comparisons.<\/span><\/p>\n

#nails<\/a>\ud83d\udc85<\/b><\/h2>\n

Posts:<\/b> 8K | <\/span>Views:<\/b> 25M<\/span>
\n<\/span> Trend:<\/b> Nail art and manicure aesthetics with a focus on winter-themed designs and TikTok Shop nail products.<\/span><\/p>\n

#eyelashes<\/b><\/a><\/h2>\n

Posts:<\/b> 8K | <\/span>Views:<\/b> 57M<\/span>
\n<\/span> Trend:<\/b> False lash tutorials, lash extensions, and natural lash care content remained highly engaging.<\/span><\/p>\n

#naturalglow<\/b><\/a><\/h2>\n

Posts:<\/b> 13K | <\/span>Views:<\/b> 4M<\/span>
\n<\/span> Trend:<\/b> Skincare-focused content emphasizing radiance, dewy looks, and self-care routines dominated the natural beauty trend.<\/span><\/p>\n

#drmelaxin<\/b><\/a><\/h2>\n

Posts:<\/b> 6K | <\/span>Views:<\/b> 92M<\/span>
\n<\/span> Trend:<\/b> Brand-specific skincare content gained attention, with creators highlighting products and TikTok Shop purchases.<\/span><\/p>\n

#glittermakeup<\/b><\/a><\/h2>\n

Posts:<\/b> 9K | <\/span>Views:<\/b> 10M<\/span>
\n<\/span> Trend:<\/b> Winter festival and party looks drove glitter-focused makeup content, with tutorials and seasonal creativity.<\/span><\/p>\n

#bathandbodyworks<\/b><\/a><\/h2>\n

Posts:<\/b> 5K | <\/span>Views:<\/b> 35M<\/span>
\n<\/span> Trend:<\/b> Bath & Body Works gift sets, fragrances, and self-care routines continued strong engagement with a mix of gifting and self-indulgence.<\/span><\/p>\n

#blush<\/b><\/a><\/h2>\n

Posts:<\/b> 5K | <\/span>Views:<\/b> 32M<\/span>
\n<\/span> Trend:<\/b> Makeup tutorials highlighted blush placement, trends, and TikTok Shop product recommendations.<\/span><\/p>\n

#bangs<\/b><\/a><\/h2>\n

Posts:<\/b> 3K | <\/span>Views:<\/b> 30M<\/span>
\n<\/span> Trend:<\/b> Hair styling, fringe cuts, and tutorials for winter hair refreshes maintained steady interest.<\/span><\/p>\n

 <\/p>\n

FAQs<\/b><\/h2>\n

Q1: Why did fragrance hashtags dominate in January 2026?<\/b>
\n<\/b> Fragrance content thrived post-holidays as creators showcased gift sets, self-purchases, and TikTok Shop scent discoveries.<\/span><\/p>\n

Q2: How did TikTok Shop influence beauty trends in January?<\/b>
\n<\/b> TikTok Shop drove product discovery across perfume, skincare, and nail content, encouraging unboxings, reviews, and self-care routines.<\/span><\/p>\n

Q3: Which beauty themes were most popular in January?<\/b>
\n<\/b> Winter skincare, night routines, bold hair colors, minimalist makeup, and DIY nail art dominated creator content.<\/span><\/p>\n

Q4: Why did niche brand hashtags like #drmelaxin and #medicube trend?<\/b>
\n<\/b> Targeted brand campaigns, TikTok Shop collaborations, and influencer promotion boosted engagement for these specialized products.<\/span><\/p>\n

Q5: What does January\u2019s hashtag activity reveal about TikTok beauty behavior?<\/b>
\n<\/b> TikTok beauty engagement extends beyond peak gifting periods, highlighting self-care, seasonal styling, and product experimentation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As 2026 began, TikTok\u2019s Beauty & Personal Care ecosystem focused on self-care routines, winter skincare resets, and product discovery. Creators highlighted perfume collections, nail and hair care, skincare favorites, and routine content, while TikTok Shop and brand collaborations drove engagement. January\u2019s top hashtags reflected trends in fragrances, nail art, self-care, and experimental beauty. Here\u2019s a look at the top 20 Beauty & Personal Care hashtags trending on TikTok in January 2026, showing how routine content, product highlights, and TikTok Shop-driven trends shaped engagement: #perfume Posts: 40K Views: 208M Trend: Fragrance content led the pack, with creators sharing favorite perfumes, scent reviews, layering tips, and TikTok Shop fragrance finds. #fragrance Posts: 24K Views: 206M Trend: Similar to #perfume, this hashtag showcased luxury and niche scents, alongside influencer recommendations and seasonal favorites. #nail Posts: 18K Views: 80M Trend: Nail art tutorials, winter manicure trends, and at-home DIY nail content kept engagement strong. #cologne Posts: 16K | Views: 170M Trend: Male and unisex cologne trends drove discovery, with creators focusing on gifting, layering, and TikTok Shop deals. #fragrancetiktok Posts: 17K | Views: 129M Trend: TikTok-specific fragrance content gained traction with viral scent reviews, unboxing, and \u201cscent of the month\u201d videos. #hairdye Posts: 10K | Views: 86M Trend: Winter hair transformations and bold color trends dominated, including tutorials and product recommendations. #perfumetok Posts: 12K | Views: 100M Trend: Viral TikTok perfume content included layering techniques, seasonal favorites, and scent pairing ideas. #dollartree Posts: 9K | Views: 72M Trend: Budget-friendly beauty finds from Dollar Tree gained visibility, with creators highlighting skincare, hair, and nail products. #medicube Posts: 10K | Views: 66M Trend: Skincare brand Medicube saw content growth around routines, acne care, and TikTok Shop promotions. #nightroutine Posts: 8K | Views: 51M Trend: Nighttime self-care content focused on skincare, hair treatments, and relaxing routines to reset for the New Year. #effortlessbeauty Posts: 13K | Views: 11M Trend: Minimalist makeup and skincare tutorials promoted natural looks and easy daily routines. #mascara Posts: 6K | Views: 64M Trend: Makeup-focused content emphasized volumizing and lengthening mascara hacks, tutorials, and brand comparisons. #nails\ud83d\udc85 Posts: 8K | Views: 25M Trend: Nail art and manicure aesthetics with a focus on winter-themed designs and TikTok Shop nail products. #eyelashes Posts: 8K | Views: 57M Trend: False lash tutorials, lash extensions, and natural lash care content remained highly engaging. #naturalglow Posts: 13K | Views: 4M Trend: Skincare-focused content emphasizing radiance, dewy looks, and self-care routines dominated the natural beauty trend. #drmelaxin Posts: 6K | Views: 92M Trend: Brand-specific skincare content gained attention, with creators highlighting products and TikTok Shop purchases. #glittermakeup Posts: 9K | Views: 10M Trend: Winter festival and party looks drove glitter-focused makeup content, with tutorials and seasonal creativity. #bathandbodyworks Posts: 5K | Views: 35M Trend: Bath & Body Works gift sets, fragrances, and self-care routines continued strong engagement with a mix of gifting and self-indulgence. #blush Posts: 5K | Views: 32M Trend: Makeup tutorials highlighted blush placement, trends, and TikTok Shop product recommendations. #bangs Posts: 3K | Views: 30M Trend: Hair styling, fringe cuts, and tutorials for winter hair refreshes maintained steady interest.   FAQs Q1: Why did fragrance hashtags dominate in January 2026? Fragrance content thrived post-holidays as creators showcased gift sets, self-purchases, and TikTok Shop scent discoveries. Q2: How did TikTok Shop influence beauty trends in January? TikTok Shop drove product discovery across perfume, skincare, and nail content, encouraging unboxings, reviews, and self-care routines. Q3: Which beauty themes were most popular in January? Winter skincare, night routines, bold hair colors, minimalist makeup, and DIY nail art dominated creator content. Q4: Why did niche brand hashtags like #drmelaxin and #medicube trend? Targeted brand campaigns, TikTok Shop collaborations, and influencer promotion boosted engagement for these specialized products. Q5: What does January\u2019s hashtag activity reveal about TikTok beauty behavior? TikTok beauty engagement extends beyond peak gifting periods, highlighting self-care, seasonal styling, and product experimentation.<\/p>\n","protected":false},"author":1,"featured_media":9688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-tiktok-trends"],"rttpg_featured_image_url":{"full":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026.jpg",914,566,false],"landscape":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026.jpg",914,566,false],"portraits":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026.jpg",914,566,false],"thumbnail":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026-150x150.jpg",150,150,true],"medium":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026-300x186.jpg",300,186,true],"large":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026.jpg",914,566,false],"1536x1536":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026.jpg",914,566,false],"2048x2048":["https:\/\/localseodevelopers.com\/shortmedia\/wp-content\/uploads\/2026\/01\/Top-Beauty-Personal-Care-Hashtags-on-TikTok-in-the-USA-January-2026.jpg",914,566,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/localseodevelopers.com\/shortmedia\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"Hot TikTok Trends<\/a>","rttpg_excerpt":"As 2026 began, TikTok\u2019s Beauty & Personal Care ecosystem focused on self-care routines, winter skincare resets, and product discovery. Creators highlighted perfume collections, nail and hair care, skincare favorites, and routine content, while TikTok Shop and brand collaborations drove engagement. January\u2019s top hashtags reflected trends in fragrances, nail art, self-care, and experimental beauty. Here\u2019s a…","_links":{"self":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/posts\/9687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/comments?post=9687"}],"version-history":[{"count":1,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/posts\/9687\/revisions"}],"predecessor-version":[{"id":9689,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/posts\/9687\/revisions\/9689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/media\/9688"}],"wp:attachment":[{"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/media?parent=9687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/categories?post=9687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/localseodevelopers.com\/shortmedia\/wp-json\/wp\/v2\/tags?post=9687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}