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The senior homeowner demographic is considered a highly niche market. One that requires methodical care and attention.
cycle, we provide just the right touch to foster reverse mortgage referrals into well-versed lead applicants ready to consult with a HECM specialist.
With implementation of distinct filters, nurturing actions and lead rankings; we’re able to pre-qualify reverse mortgage applicants that are guaranteed to meet or exceed your benchmark requirements.
Our reverse mortgage leads (aka Home Equity Conversion Mortgage – HECM) enable you to speak directly with senior homeowners who are 62+ years of age, with property values greater than $100k and have an LTV less than 50%.
Our proprietary lead model pinpoints senior homeowners who are excellent candidates for HECM.
By utilizing our advanced analytic abilities along with our defined senior homeowner demographics.
We strategically market to those who are relevant and most likely to respond.
Creating an efficiency lead cycle you can rely on.
Seniors find reverse mortgage related offers on the web and in the mail.
Through our lead attraction technology, prospects submit requests for a quote.
Our system receives those requests and initiates the screening process.
Leads are examined and undergo a rigorous validation process through an intercepting agent.
At last, our ‘lead match’ architecture confirms filters & states before delivering the pre-qualified prospect directly to a single lender.
+ Nationwide coverage in your licensed states
+ Age 62+ (Both spouses included)
+ Property value exceeds $100,000+
+ 50% max LTV
+ Property Type: Single Family, Townhome, Condo
+ No previous HECM declines
+ Exclude rural farm or commercial properties
+ Requested a HECM quote with a lender
(Introduction)
Hi, may I speak with (First Name)?
(Reason for call)
Mr./Ms. ______, this is _______ from the reverse mortgage choice network. The reason for my call today is that you inquired about a free, no obligation reverse mortgage quote.
(Qualifying Question)
Do you have a moment right now for a free reverse mortgage assessment? (Must be “YES”)
Great, and are you at least 62+ years of age and own your home located at __________? (Must be “YES” to both)
(I’m not interested) – Rebuttal
If you could eliminate your monthly payments or supplement your income all while retaining complete ownership of your home…Would you consider a reverse mortgage (contact name)? (Must be “YES”, If “NO” –> Reject)
1 – Name, address, phone #?
2a – Existing mortgage balance? (LTV auto-calculates and cannot exceed 50%. MB/PV = LTV)
If mortgage exists …
2b – How much are your monthly payments? … and are you current?
2c – What is your interest rate? … and do you know the term?
2d – Who is your current lender?
2e – Do you have a 2nd mortgage?
3 – What is your current age? (Must be 62+)
4 – Do you have a spouse? … if so, age?
5 – What is your employment status? (i.e. Retired, Working)
6 – How much do you receive annually in income or retirement?
If you can please provide your home or cell phone number as well, in case they can’t reach you on this one?
Congratulations! You pre-qualify for a no-risk reverse mortgage assessment. Do you have 15 minutes right now to speak with a licensed lender? (Must be “YES”)
Answer YES – Okay (First Name), we have a loan officer available and I’d like to transfer you….keep in mind that they might cover some of the questions that I have already reviewed….but please be patient, they are wonderful and have assisted numerous applicants like yourself and are there to help benefit you….hold-on one moment please.
Answer NO – Okay, when is a good time for me to call back so you can have a 10 – 15 minute chat with a lender for a free assessment? _________ Okay I will call you then. Take care and have a great day!
DATE: 1/3/2020 11:24:06
LEAD REF: 4039854
FIRST: Gail
LAST: Stratton
PHONE-1: 818-555-4444
PHONE-2: 818-333-2222
ADDRESS: 321 Main St.
CITY: Glendale
STATE: CA
ZIP: 91205
EMAIL: Gail.Stratton@example.com
PROPERTY VALUE: $340,000
MORTGAGE BAL: $60,000
LOAN-to-VALUE: 17.65%
LOAN TYPE: Reverse Mortgage (HECM)
INCOME: $35,000
EMPLOYMENT: Retired
AGE: 70
RATE: 5.125%
TERM: 30-Yr Fixed
PAYMENT: $1,050
LENDER: Wells Fargo
CREDIT: Good (670-739)
PROPERTY: Single Family
DISPATCH AGENT: Alyssa Warren
LEAD RESULT: Transfer Connected
CAMPAIGN #: 70-539826
TRANSFERRED TO: Jeff w/ Prime Lending
CALL-NOTES: Gail retired 5 years ago and lives on a fixed income. Looking to obtain additional cash to help with monthly expenses and greater travel mobility.
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Lead Balance offers a cost effective lead marketplace that’s tailored to the unique needs of more than a dozen industries. Delivering eligible referrals that add quantified value to your business.
We’re driven by a team of digital marketing engineers and data technicians who’ve transformed how businesses connect with customers. We harmonize our vast knowledge with the most effective marketing methods and evolutionary technologies to deliver lead generation solutions with a dependable ROI.